WE KISS, WE EAT, WE TALK
PEOPLE

The Organ and the Emotions


Who are the people behind the project Be Mine Hearts ?
This is our little project that was born already some time ago. We have been selling the hearts for about two years now and we actually sell them all around the world. We had been working together on several projects before e.g. Agnieszka’s scholarship Young Poland or the project “Nowe Rzemiosło” (“New Craftsmanship”).
Why the heart? There is a lot of romanticism in this project, especially that it allows people to express their feelings.
The heart is a universal symbol that carries many meanings. We wanted to move away from the clichéd red or pink hearts that we all know too well. It turned out that the anatomic shape better fits emotions and that people associate it more with real life and their emotions. How many times did you want to tell about your feelings your loved one and you had trouble finding the best way that would carry the power of emotions and wouldn’t be a tacky, hackneyed object?
The anatomic heart, rather than its graphic version, is more down-to-earth, organic, brutal. And what is mor,e it is made of metal. Some might associate with a tooth…
In short one could say: I love you to the bone… yes, we wanted to break up with the candy-sweet vision of love.
Having bought it, what one should do with the heart?
We see that people do different things with the “Be Mine Heart”. Some wrap it in a little bag and carry it with them, others hide it among their treasures and souvenirs and yet others expose it in a visible place to enjoy it every day. We are currently working on the ways of exposing the heart and in the future we want that to be a part of the purchased product.
What were the reactions to your project, what type of people buy the heart?
Generally, we see two types of reactions – some people have completely no idea how or when to use “Be Mine”, others immediately fall in love with the heart and know straight away to whom and when they will offer it. The heart is bought by the people who want to give it to someone who is important and close to them. It is often purchased for traditional occasions. However, we feel that it is especially interesting that people buy it to celebrate intimate ceremonies. The stories we are aware of is for example a gift for future husband on the night before the wedding. “Be Mine” was also offered to underline the continuity of the feelings or the fact that people have been together for a long time and have lived both good and bad moments. Here we can get back to the question about the shape of “Be Mine” – this form suits this type of honesty and authenticity.
Are you planning to introduce other golden organs?
We are planning to introduce new products but we will keep the anatomic hear shape.
We are looking forward!
http://bemineheart.com/
http://cloudmine.pl/kategoria-produktu/projekt-be-mine-hearts/
 

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