The first thing that comes to our mind when we think about Poznań is the culinary diversity of the city and unusual flavours awaiting to be discovered. The fashion, on the other hand, hasn’t been doing so well, at least until recently. Concept 21 – the first concept store in Poznań – was opened 18 months ago and it stands out from the typical in Poznań fashion boutiques in department stores.
The couple behind Concept 21 wanted to create something completely new in their city. – We wanted this place to be more than a shop with clothes, with blank interior and boring fittings – there are so many places like that everywhere, says Lena from Concept 21. In Concept 21 it is all about the detail, the atmosphere, but most of all, about all these different people who visit us. This is why our assortment is not homogenous. – Our objective is to make people associate Concept 21 with style and novelty. We add new brands regularly to our offer, we modify the interior design and re-define our concept, the owner explains.
On entering Concept 21 we can smell the intriguing Meo Fusciuni perfume. On the left hang clothes with tags from both more and less known brands. There is the sophisticated No21 and ethnic Stella Jean straight from Milan; there is also a local fashion element – Kreist – a brand by Poznań’s Krzysztof Strożyna with lots of jeans; and from Berlin, just as the name suggests, the modern Marcell Von Berlin. We will also find a selection of shoes and bags and fabulous Italian jewellery Ca & Lou. The selection is pretty varied which ideally reflects the style of Concept 21 owners – unconventional and original.
But there is something more that draws us to this place while we are in Poznań. You won’t find Concept 21 in a shopping mall or any fashionable street. It is located in a walking distance from the Old Town in Wielka street, which, at first sight, doesn’t look like a trendy address. Why such location? – We didn’t want to be like everyone else and we believe that Poznań’s Old Town has a special charm. And just look at this tenement house – it’s so beautiful that it was impossible to choose another location for our concept store! – the owners add. And indeed, it all make sense.
POZNAŃ || Concept 21
21 Wielka st.
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