We long for the country life. We love to buy products directly from the farmers. At the end of September, the moment when nature presents us with a profusion of crops, we want to invite you to a special event, where we discover the taste, the look and the work of the Polish country of today. At the event, you will have a chance to taste small-farm products, talk with people who left the city and moved to the countryside to run their farms, discover food cooperatives and take part in handicraft workshops.
Food is usually associated with positive things: friends and family, travels, discovering new flavours. But what if the food is not available? Or when we start denying ourselves food for various reasons? You will find these questions discussed in a new quarterly “Non/fiction”. It is yet in the making and it will need your support to be released.
In the new, summer issue of the USTA Magazine, we examine the meaning of luxury. Our impression is that the notion of luxury is currently being redefined. While in the past it used to be associated with expensive, shiny objects, now it is more related to authenticity, craftsmanship and experience.
Poland, here we come! With our events cycle “An EYE for…” we try to understand what makes up an individual character of each city. Our favourite way of discovering a city is through its artists, architecture, food, design, and art. All these elements combined together create the unique DNA of a city, its one-off genotype.
In early April we held a premiere of a new cookbook, prepared and published by the Usta Magazine team. This time our book concetrates on the flavours: why sweet goes well with sour and why sour is a perfect match for salty. We explain the meaning of umami and the role of structure and colours. We suggest what goes well with eggplant, strawberries and fish. “Wzór na smak” (Eng. A Formula for Flavour”) was written by Grzegorz Łapanowski, the photos were taken by Krzysztof Kozanowski and the beautiful layout was designed by Joanna Skiba.