Eye on Wrocław vol. 4

This is the fourth time we are organising the Eye on… Festival, presenting you the most interesting concepts, brands, places and authors – everything that stands for the DNA of the city of Wrocław. Our partner is Puro, a chain of hotels that puts openness at the centre of their vision – Puro’s lobby, bars and restaurants are all open not only to the hotel guests, but also to the citizens. This time we want to make Puro even more open and invite the citizens to the hotel rooms, conference hall and garden. It is there, that we will launch one-day pop ups, artistic installations, exhibitions and even an art gallery.





The hotel will be divided into zones, where amazing actions, prepared specially for that occasion, will take place. In the Japanese zone, you will have a chance to learn how the Cherry Blossom Country inspires Wrocław-based brands. Purite will present a new line of cosmetics for Japanese rituals. You will even be able to test them behind a discrete folding screen. In the same zone, Moya Matcha will bring you the real taste of Japan. The master of ceremony will re-create in front of your eyes the traditional process of matcha brewing.




In the food zone, you will taste authentic Wrocław’s culinary delicacies, served on original glass and porcelain. The foodies and the artisans will form one-day co-operatives to surprise you with meals perfectly matched with the vessels. If you are wondering how the cappuccino from Figa Coffe tastes in Ende porcelain, come and take a sip yourself at Puro hotel on September 7.

The fashion zone will see micro runways, presenting the newest collections of brands like Elementy and Hug Bug, who will also advise how to create timeless creations, classic and resistant to changing trends. The owners of the Groovy and Boske brands will show you how to change the character of your wardrobe with unique accessories.




For one day, we will have access to the inaccessible nooks and crannies of the hotel. Wrocław’s artists prepared artistic interventions, creating site-specific works of art – that is, installations designed with specific place of the hotel in mind. They are all hidden in the different areas of the Puro hotel. We are sure you will have great fun searching for and discovering them. We are also convinced you will enjoy re-creating the happening of John Lennon and Yoko Ono “Bed-In for Peace”. On May 26 1969, just married Yoko Ono and John Lennon took the keys to room no. 1738 from a reception of a Montreal hotel, and started their famed in-bed happening. On September 7, you can join Yoko and John in bed and participate in a peaceful chilling, while also testing the super comfortable beds of the Puro hotel (we guarantee that they are exceptional on a global scale!)

The hotel restaurant
HINT Food & Drinks will prepare on that day drinks and tidbits at a special price. Wrocław’s restaurants and bars will showase in a dedicated culinary zone. You will discover a selection of notable artistic spots on the map of Wrocław during the memory game. The winners will receive very attractive awards – stays at Puro hotel and subscription of the USTA Magazine. Finally, you will also have an occasion to sign up for a curatorial tour of the PURO art collection – works of artists purchased specially for the Wrocław’s hotel. If this is too much attractions for you, you can always take a sit in the hotel’s garden, make yourself comfortable and enjoy the sound installation. Ok, so you know now what is waiting for you. See you in Wrocław!




September 7
Puro Hotel
Włodkowica 6, WROCŁAW

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