USTA Magazine – The Classic


Before we started working on the Classic issue, we went to the Acropolis and to a couple of Greek islands to find some inspiration at the source and ask for support from the ancient Greek gods. In Scotland, in turn, we visited an Edwardian estate where we picked the juniper berries and were observing the process of traditional gin making.





In Warsaw, we created a beautiful photo shooting for Chanel, one of the utmost classic brands. We finally met with people who come to grips with tradition and in their intensive creative process, mould it into new sounds, meanings and forms. The pianist Marcin Masecki, says that classics can be weary and he doesn’t want it in a mummified, dead form. Still, he keeps on coming back to the classic music and re-interprets it anew.






Ewa Juszkiewicz paints extraordinarily intricate large-format female portraits. They sell like hot cakes across the ocean. The heroines of her paintings have whole new, surprising faces, check them yourself on the next pages of USTA. Well… What can we tell after working on all these topics? We know now that the classic is not so easy peasy! The heroes of our stories are exceptionally consequent, demanding and meticulous – these individuals know how to pump up your adrenaline! To all that we have learned we raise a glass of Negroni (this year we celebrate 100 years since it was created!) served together with famous dishes like Rothschild soufflé and Waldorf salad. Then we hide under the tartan blanket to dig deep in the Sherlock Holmes or Jack the Reaper stories while sipping on the extra class of classic cocktails. Suddenly our autumn doesn’t seem so chilly as we initially imagined.


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