The story behind the collection is told through photographic narrative inspired by Cindy Sherman – the master of identity masquerades. The protagonists of the narrative are 5 different characters, all of them played by one model – Oliwia Niewczas. Their aesthetic sense, lifestyle, social context they live in, all seem to be clashing. Each of them has a different agenda. The first one called “Ludowicz”, is a chic eccentric balancing on clean minimalism and art influences.
“Bobby” – the next one – personalises gender fluidity and beauty asceticism. “Lotta” is all about going out and city life. “@offovska” just doesn’t care. And last but not least “Maria”, is the one who plays on seductive image of femininity and impersonates conscious sexuality.
Photography: Bartek Korzeniowski
Model: Oliwia Niewczas (@skupwyslodkow) / Pinokio Models (@pinokiomodels)
Styling: Monika Kędziora (@kedzioramonika)
Art direction: Wojciech Tubaja (@wojciechtubaja)
Hair and make-up: Emil Zed (@emilzedhair) / VanDorsen Artists (@van_dorsen_artists)
Stylist assistant: Karolina Szafranek (@kkarola)